Subsequently, the bundles became more frequent and expanded to include games from established developers, AAA publishers, games for Android-based devices, bundles promoting game jams, and bundles featuring digital copies of music, books and comic books. Occurring every few months, the two-week Humble Bundles drew media attention, with several bundles surpassing $1 million in sales. Initial bundles were typically collections of independently developed games featuring multi-platform support (including Microsoft Windows, macOS, and Linux platforms) provided without digital rights management (DRM). In October 2017, the company was acquired by Ziff Davis through its IGN Entertainment subsidiary. The Humble Bundle concept was initially run by Wolfire Games in 2010, but by its second bundle, the Humble Bundle company was spun out to manage the promotion, payments, and distribution of the bundles. Humble Bundle continues to offer these limited-time bundles, but have expanded to include a greater and more persistent storefront. is a digital storefront for video games, which grew out of its original offering of Humble Bundles, collections of games sold at a price determined by the purchaser and with a portion of the price going towards charity and the rest split between the game developers.
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